Hello.
My name's Oni and I own a restaurant called
Roz Ana
in Kingston and co-founded High Street Stars along with Phil in 2015.
In 2006 I plucked up the courage to leave my City job
to pursue my passion for food and restaurants,
opening Roz in 2008.
Through everyone's hard work,
it became a popular, award-winning dining spot
but it was hard to turn much of a profit.
We looked into rewards and loyalty schemes
- after all, they worked very nicely for the big corporates -
starting with a paper-based version at Roz.
Long story short, High Street Stars was born and we've never looked back.
Hi there - I'm Phil.
It's honestly been a pleasure to be
involved in this with Oni;
doing something we truly believe in
and that's helping make a difference.
Covid meant that for the first time in a generation,
we started doing more of our day-to-day shopping
at small local stores instead of malls and larger chain-stores.
And then a funny thing happened...
when restrictions eased and shopping in malls and big stores
was back on the table,
we carried on shopping locally anyway.
It turns out we really do like the friendly, personalised service,
the uniqueness
and the desire to provide great products and service that small venues offer.
Mum and dad were right!
The High Street Stars journey
________________________________________________________________________________________________________________________________________________________________________________________________________________________
2012
Oni starts a paper voucher-based loyalty programme at Roz.
It's good but there's definitely room for improvement... and it's awfully time intensive!
2017-2019
Customers ask about adding venues from other sectors to the club. Great idea! We run with it, adding wine stores, golf studios, spas, hairdressers and many other businesses.
2015
The first version of High Street Stars gets made, originally focused on restaurants and called "DinerMojo". Customers love it.
2020
By the start of 2020, more and more venues, customers and business runs through the club.
Covid hits and everyone's world gets turned upside down. Along with almost everyone else, we continue but things change for a while.
2016-2017
After the positive results at Roz, the club expands into a handful of other local restaurants in 2016.
Those trials go well too so the club keeps expanding, adding new venues whilst growing customers numbers, visits and venue revenues.
2022 onwards
The high streets re-open and High Street Stars picks up where it left off.
The club continues to grow and champion the best local businesses - and these days they're more popular than ever.
2012
Oni starts a paper voucher-based loyalty programme at Roz.
It's good but there's definitely room for improvement... and it's awfully time intensive!
2015
The first version of High Street Stars gets made and begins live trials at Roz. Customers love it.
2016-2017
After the positive results at Roz, the club expands into a handful of other local restaurants in 2016.
Those trials go well too so the club keeps expanding, adding new venues whilst growing customers numbers, visits and venue revenues.
2017-2019
Customers ask about adding venues from other sectors to the club. Great idea! We run with it, adding wine stores, golf studios, spas, hairdressers and many other businesses.
2020
By the start of 2020, more and more venues, customers and business runs through the club.
Covid hits and everyone's world gets turned upside down. Along with almost everyone else, we continue but things change for a while.
2022 onwards
The high streets re-open and High Street Stars picks up where it left off.
The club continues to grow and champion the best local businesses - and these days they're more popular than ever.
